AI Usage

1. Where We Stand

This statement describes specifically where AI-assisted tools are part of our process and where they are not. "AI" now covers a wide range of technology, much of it built quietly into everyday software, devices, and services.

Saying we never use AI wouldn't be true. Saying we fully embrace it wouldn't be either. For any business working digitally today, some use is unavoidable. This page is our good-faith effort to be transparent about our work and to protect the integrity of the stories behind it.

2. How We Use It

We learn and work the way most people in our field do: through search engines, manufacturer documentation, community forums, and the knowledge others have shared in writing and on video, both recent and archived. Alongside those, we sometimes use AI-assisted tools for parts of our process:

• Organization. Project management, notes, spreadsheets, and planning.
• Refining copy. Polishing and proofreading text for websites, captions, and project materials.
• Post-production. Features built into our editing software, such as transcription, audio cleanup, and masking.
• Coding. Help writing, structuring, and checking code, including security hardening, search optimization, accessibility testing, and performance and analytics setup.

3. What You See Is Real

Our films are built from real footage of real people and places, captured on location. Refining footage in post-production (color, sound, cleanup, masking, and effects) is part of all digital filmmaking. Much of today's editing software uses machine learning inside those everyday tools, often without calling it AI, so the line between editing and AI isn't always clear.

The ideas, the stories, and the creative decisions behind our work come from people. Our line is this: we do not create footage, voices, photographs, or music from text prompts, and we will never present generated content as something that was filmed or recorded.

4. Sources and Collaborators

A finished project often includes work from others. Music, sound effects, and occasionally stock or archival footage come from licensed libraries, and many projects involve artists and collaborators beyond our own team. We look for sources whose work is made by people, and we work with collaborators we know and trust.

Even so, we can't personally verify how every licensed track, sound, or clip was made. We rely on the standards of the people and companies we work with, and we do our best to choose and feature authentic work.

5. AI and This Website

Whether to block AI crawlers is a genuine trade-off for any business online. Blocking them can keep a site's content out of some AI systems, but it also limits how people find that business through AI-powered search, which increasingly overlaps with everyday search. We haven't restricted them, and this site stays open to search engines and AI assistants for now. We'll revisit that as things change.

6. Questions

As these tools and the conversation around them change, we'll update this statement. Questions are welcome at [email protected].