The Vision
The Erie Chamber of Commerce required a digital presence that matched the actual charm of the community.
ELM performed a strategic update to improve visual appeal and searchability, ensuring the Chamber's content remains accessible to travelers and residents alike.
Key Elements
-
Platform Optimization Streamlined navigation and footer elements to provide a modern, frictionless user experience.
-
Search Visibility Implemented targeted on-page SEO, including meta descriptions and keyword architecture.
-
Visual Continuity Formatted and curated existing imagery to ensure a cohesive look across the entire platform.